Focus & Digital Balance

Blogging about Digital Detox, unplugging and healthy lifestyle in our hyperconnected world

SOCIAL MEDIA USERS ARE EXPECTED TO GROW TO 2,95 BILLION BY 2020


According to estimates, the number of worldwide social media users reached 2.34 billion and is expected to grow to some 2.95 billion by 2020. On a global level, the market leader is the American social network Facebook, in fact the first social media platform to surpass 1 billion registered accounts on both its desktop and mobile versions. As of the fourth quarter of 2016, Facebook has some 1.86 billion accounts and is followed by Whatsapp and YouTube, with 1.2 billion and 1 billion users, respectively. The region with the highest penetration of social media use is currently North America, with 66 percent, followed by South America and East Asia. In the United States, an estimated 196 million people used social media in 2016, a number forecast to exceed 216 million by 2021. Facebook also leads the U.S. market, accounting for about 42 percent of all social media site visits in the country.

Although knowing how many people use social media is a powerful indicator of the tremendous influence such websites and apps have in our day to day life, who exactly and how people are using them is also telling. A Pew Research Center report on social media usage released in 2016 shows that, among Americans, age is indirectly proportionate with degree of penetration. As such, 90 percent of those 18 to 29-year-old tended to have at least one social media account, while the probability decreased the more respondents advanced in age. Furthermore, the study showed that social media usage is highest in suburban America and among those earning over 75 thousand U.S. dollars a year and those with the highest degree of education.

On a global level, user engagement continues to grow, with users in the Philippines spending the most time on social media – an estimated 3.7 hours.

Resource: www.statista.com

Benefits about being disconnected

We are in the age of hyperconnectivity in fact some studies show that mobile phone decreases our ability to make things more efficiently. Deep work is like a super power in our increasingly competitive twenty-first century economy. Most people have lost the ability to go deep—spending their days instead in a frantic blur of e-mail and social media, not even realizing there’s a better way. Cal Newport in his book, Deep Work: Rules for Focused Success in a Distracted World, analyze this and give some tips to get focus in what you do. Apart from this guidance and tips,OFFTIME App will help you to implement this tips to make sure that you are doing what you have to do, avoiding distractions from you smartphone.